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New Non Fiction

Staff Recommends

Taking Care of Business

 

Below are just a few of the recent business books available from the Ferguson Library.

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Garner, Carley

Summary

Garner, a market analyst and commodities broker, has written an easy-to-understand beginner's guide to commodities trading that is international in scope. She includes tips on how to choose a brokerage firm, as well as how to maintaina balanced outlook in the face of possible fear, greed, frustration, or loss.

Source: Library Journal, Dec 01, 2009

 
 
 

Review

Focuses on the increasing use of Twitter as a business tool to maintain contact with customers, to troubleshoot problems, and to brainstorm new ideas. Author Israel profiles several companies that are using Twitter, including Dell, ComCast, IBM, Best Buy, and major airlines.

Source: Booklist, Oct 01, 2009

 

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Escape from Cubicle Nation
Slim, Patricia

Review

Inspired by her successful blog of the same name, life coach Patricia Slim shows readers how to navigate the terrifying yet gratifying transition from corporate drone to entrepreneur. She strikes a perfect balance between emotional encouragement and practical advice: "Hating your job intensely," she writes, "is not a business plan."

 Source: Publishers Weekly, Feb 23, 2009

 
 

Summary

Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Any company can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recover and come back even stronger.

Source: From the Publisher

 

 

 

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Adland: The Meaning of Life on a Branded Planet
Othmer, James P.

Review

In a highly enlivening style, veteran adman Othmer offers astute assessments of the world of business. This book clearly demonstrates the best traits of the trade: it's funny, clever, irreverent, gossipy, and surprisingly insightful about advertising, human nature, and the postmodern business world.

Source: Library Journal, Sept 01, 2009

 
 

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Selling Online 2.0

Miller, Michael

Summary

Recent changes at eBay have made online auctions less profitable. So where can you sell when you can’t sell on eBay? Second generation online selling means migrating to other marketplaces, including Craigslist, Amazon, and your own e-commerce site. You’ll need to make some new plans and learn some new skills.

Source: From the Publisher

 

 

 

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The Unforced Error: Why Some Managers Get Promoted
Krames, Jeffrey A.

Review

Citing statistics of the growing number of CEOs who have lost their jobs as a result of inadvertent errors, Krames shows how easy it is for even the most talented managers to fall victim to these mistakes. A good coach, Krames urges readers to improve their game with examples from the careers of such business luminaries as Jack Welch and Peter Drucker.

Source: Publishers Weekly, Aug 24, 2009

 
 

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The King of Madison Avenue

Roman, Kenneth

Review

In this candid biography of advertising legend David Ogilvy, author Romans discusses Ogilvy's early unremarkable life as a chef and kitchen equipment salesman. Eventually starting his own ad agencies in New York, Ogilvy developed his business acumen, becoming famous for his creativity, campaigns and strategies.

Source: Choice, July 01, 2009

 
 

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Rubies in the Orchard: Uncover Hidden Gems in Your Business

Resnick, Lynda

Review

In a forest of dry marketing books, Resnick's animated debut stands out as its own hidden gem, filled with juicy real-life tales of marketing strategies that rocketed Resnick and her husband to astounding success with companies like Teleflora and the Franklin Mint. A must-read for anyone who aspires to Resnick’s level of promotional genius.

Source: Publishers Weekly, Nov 10, 2008