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332.638 G234t
Garner, Carley
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Summary
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Garner, a market analyst and commodities broker, has written an easy-to-understand beginner's guide to commodities trading that is international in scope. She includes tips on how to choose a brokerage firm, as well as how to maintaina balanced outlook in the face of possible fear, greed, frustration, or loss.
Source: Library Journal, Dec 01, 2009
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Review
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Focuses on the increasing use of Twitter as a business tool to maintain contact with customers, to troubleshoot problems, and to brainstorm new ideas. Author Israel profiles several companies that are using Twitter, including Dell, ComCast, IBM, Best Buy, and major airlines.
Source: Booklist, Oct 01, 2009
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658.11 S633e
Escape from Cubicle Nation
Slim, Patricia
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Review
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Inspired by her successful blog of the same name, life coach Patricia Slim shows readers how to navigate the terrifying yet gratifying transition from corporate drone to entrepreneur. She strikes a perfect balance between emotional encouragement and practical advice: "Hating your job intensely," she writes, "is not a business plan."
Source: Publishers Weekly, Feb 23, 2009
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658 C712h
Collins, James C.
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Summary
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Every institution, no matter how great, is vulnerable to decline. There is no law of nature that the most powerful will inevitably remain at the top. Any company can fall and most eventually do. But, as Collins' research emphasizes, some companies do indeed recover and come back even stronger.
Source: From the Publisher
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659.1092 O879a
Adland: The Meaning of Life on a Branded Planet
Othmer, James P.
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Review
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In a highly enlivening style, veteran adman Othmer offers astute assessments of the world of business. This book clearly demonstrates the best traits of the trade: it's funny, clever, irreverent, gossipy, and surprisingly insightful about advertising, human nature, and the postmodern business world.
Source: Library Journal, Sept 01, 2009
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658.872 M649s
Selling Online 2.0
Miller, Michael
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Summary
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Recent changes at eBay have made online auctions less profitable. So where can you sell when you can’t sell on eBay? Second generation online selling means migrating to other marketplaces, including Craigslist, Amazon, and your own e-commerce site. You’ll need to make some new plans and learn some new skills.
Source: From the Publisher
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658.409 K89u
The Unforced Error: Why Some Managers Get Promoted
Krames, Jeffrey A.
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Review
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Citing statistics of the growing number of CEOs who have lost their jobs as a result of inadvertent errors, Krames shows how easy it is for even the most talented managers to fall victim to these mistakes. A good coach, Krames urges readers to improve their game with examples from the careers of such business luminaries as Jack Welch and Peter Drucker.
Source: Publishers Weekly, Aug 24, 2009
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659 O34R
The King of Madison Avenue
Roman, Kenneth
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Review
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In this candid biography of advertising legend David Ogilvy, author Romans discusses Ogilvy's early unremarkable life as a chef and kitchen equipment salesman. Eventually starting his own ad agencies in New York, Ogilvy developed his business acumen, becoming famous for his creativity, campaigns and strategies.
Source: Choice, July 01, 2009
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658.8 R434r
Rubies in the Orchard: Uncover Hidden Gems in Your Business
Resnick, Lynda
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Review
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In a forest of dry marketing books, Resnick's animated debut stands out as its own hidden gem, filled with juicy real-life tales of marketing strategies that rocketed Resnick and her husband to astounding success with companies like Teleflora and the Franklin Mint. A must-read for anyone who aspires to Resnick’s level of promotional genius.
Source: Publishers Weekly, Nov 10, 2008
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